HOLIDAY is a creative directorship and design practice led by 

. We operate as an embedded creative team working intimately as part of our client’s team to stitch closed the gap between strategic vision and execution.

Together we build immersive brand worlds so that you are known and desired for reasons beyond your product. These creative spaces are constructed to provide you and your team the direction and latitude to test, grow and evolve while cultivating new and existing relationships with your base.

Eúnoia

Goodstone

Auteur

IRÄYE

RIALTO

→ ISIMA
→ Victoria Beckham
→ Summer Fridays
→ Temily
→ Goodstone
→ Auteur
→ IRÄYE


Coming soon.

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isima

Temily

Summer Fridays

Victoria Beckham

Convert the goodwill GOODSTONE (Né Good Stone) has generated organically through its personalization and high-touch service approach into a brand-owned e-commerce experience.

This project is the first step towards building a fully custom, headless website to grow the business and audience and raise the capital required to scale over the next 1-2 years.

Pull away from the pack of overtly “DTC” styled brands created by the pandemic across industries.

First things first — communicate diamonds first. Where the existing comp set sells jewellery with diamonds, GOODSTONE should sell diamonds set into jewellery.

We co-opt the language and behaviour of the heritage jewellery houses and diamond traders to focus on GOODSTONE’s ability to create and deliver custom assortments of diamonds, stones and metals to suit your taste and budget.

Off-the-shelf, custom or bespoke GOODSTONE experience should leave you feeling special and an inevitable evangelist for the brand.

We reached for contrasting elements of a formal-looking wordmark with bold and unexpected details, paired with a contemporary mixed typographic language and warm tonal colours.

Tonally, we strike the affordable luxury bell with aplomb while lighting up people's conscious aspirations with art direction and content.

Goodstone’s mission is to use the power of exceptionally cut diamonds to elevate every day, as any day adorned with diamond jewellery is worthy of meaningful celebration. Make Life Sparkle.

Strategy
Branding
Art Direction
E-commerce
Packaging

RIALTO brings to life the power of beautiful spaces. RIALTO’s mission is to bring those feelings to more people more of the time —to evoke this power of real-life spaces online. Their subject matter is interiors interpreted broadly—from the bones and architecture down to the glassware.

 collaboration

Strategy
Creative Direction
Design Direction
Art Direction
Brand Collateral
Platform, Teaser Site Design
Development

A rare brand moment to remind consumers the wisdom of the body is powered from within, and by taking care of our natural systems with the help of revolutionary science, we can experience Unparalleled Radiance™.

Decoding 20 years of research and innovation in the first skincare line to activate the power of the lymphatic system.

We were introduced to the brand when it was half-baked. IRÄYE leaders had started their journey investing in a holistic wellness direction that needed a 180º turnaround by connecting to their scientific IP that powers and differentiates the product.

We ‘pivoted’ and rewrote their brand playbook by refurbishing their insights library. Starting with their brand story and fundamental reason to exist, we built out key messaging and a creative platform dedicated to consumable science.

Having established a more concrete brand narrative, HOLIDAY scrutinised the initial design work and further developed IRÄYE’s visual world to reflect the brand and product better. Outcomes included various upgrades to the brand toolkit, packaging, digital direction, and content design.

Transformative Radiance with Lymphactive™

Inspired by the body’s wisdom, we lift the idea of cultivating lightness and radiance from within, powered by IRÄYE’s world-first lymphatic system activating skincare. We delivered brand storytelling, packaging design and content direction.

Strategy
Creative Direction
Design Direction
Art Direction
Brand Collateral
Digital design

Moirai Films

Create an irreversible paradigm shift that solves for incontrovertible truths:

Aestheticians are the gatekeepers of the best possible products available, but they present as medical and designed for the cupboard rather than the sideboard.

Products served in high-footfall department stores are often style rather than substance, blending in with the trends and fashions around them while failing to deliver on efficacy.

Auteur sought to leverage the creative team's previous success with their work on the brand launch of Augustinus Bader to create the first truly uncompromising luxury skincare brand.

Running workshops that included the founders, industry experts, beauty professionals, consumers and luxury retailers, we discovered that every tenet of their personas, daily decisions and, yes, every purchase is a deliberate form of control and self-expression.

We used the resultant bouquet of insights to define clear expectations of what a ‘dream’ skincare brand would deliver.

Appropriating the emotional language of luxury for the deployment of cutting-edge science—we wrote the foundational values, brand personality, manifesto, naming system, and tone of voice of the Auteur—building ever closer to a crescendo in our design brief:

Auteur is a brand at the peak of modern luxury—all brand elements must express this.

Auteur is uniquely placed to be a leader, not a follower; the design should reflect this.

Find a balance between the sensation of luxury and responsibility.

Each touchpoint is designed to live at the apex of modern luxury, framed by a world of superlatives and exquisite detail.

To bring fresh energy and perspective to an often predictable landscape, we abandoned ultra-tasteful minimalism in favour of controlled maximalism—rich, decadent, and celebratory.

An elevated brand toolkit circles around a somehow familiar honey hue and textured papers, layers of typographic detail brought to life with printed finery.

A brand built around one question: RE skincare: Why can’t I have it all? The response: A hyper-luxury skincare brand built on the foundational pillars of cutting-edge clinical research and the essence of living without compromise to draw out design and communication platforms that deliver a vision far beyond the existing boundaries of the category.

Strategy
Branding
Product Design
Creative Direction
Art Direction Brand Collateral
Digital design