SUMMER FRIDAYS wordmark overlaid on a close-up of a white bikini top being tied.

Brand transformation for Summer Fridays: creative direction, packaging, and retail design.

Summer Fridays

Summer Fridays SPF campaign wrapped across a Los Angeles building, seen from multiple aerial angles.

Coral striped texture with the SUMMER FRIDAYS wordmark debossed at center.

Summer Fridays signage at the Café Kitsuné x Summer Fridays pop-up storefront in Paris.

Summer Fridays sun-shaped icon mark, embossed on a tan background.

Model on the beach applying Summer Fridays SPF 50 sunscreen stick to her cheek.

Flat lay of Summer Fridays products: exfoliating pads, lip liner, two SPF 50 sunscreens, and gel cleanser.

Flat lay of Summer Fridays bronzer collection: brush, blush balm, two bronzer compacts, and two lip liners.

Flat lay of Summer Fridays products: Cloud Dew moisturizer, Pink Dew cleanser, two pressed compacts, and a brush.

Structural packaging flat for Summer Fridays' Gentle Reset Daily Exfoliating Pads, front and back.

isima wordmark in white on a green background.

Brand development for isima, Shakira's haircare brand: creative and art direction, campaign, retail, and digital touchpoints.

isima

Shakira in a red suit with hair in motion, beside the isima wordmark and "Lo Mereces" tagline lockup.

ast-cut brand film for isima featuring the product lineup, models, and application of the haircare range.

Purple isima Iconic densifying scalp serum bottle with dropper applicator.

Close-up beauty portrait of a model with an auburn curly afro, wearing a purple tank top.

Profile portrait of a model with a black afro holding isima's Delicia hair oil to her chin.

lose-up of wavy brown hair against skin, overlaid with the isima wordmark and "Lo Mereces" tagline.

Seven models in colorful solid outfits crouching together, showing a range of hair textures and skin tones.

Close-up of long curly hair cascading from a model bent forward in a red outfit, showing defined curl pattern from root to end.

Model with curly, honey-blonde hair holding isima's All In leave-in conditioner in yellow packaging beside her face.

Close-up of isima's Iconic serum bottle in purple with water droplets, shot at a dramatic angle.

Dramatic product render for isima's Súperbomba peptide mask, scaled up and angled to feel monumental.Close-up render of isima's Súperbomba Triple Repair Peptide Mask in red, water droplets on the jar's surface, shot from a low, dramatic angle.

 Gold TEMILY strap link connecting two straps on a nude mesh garment.

Brand creation for TEMILY, a New York luxury womenswear label, spanning identity, garment labelling, and bespoke hardware.

Temily

TEMILY wordmark embossed into an elastic waistband of 90s Knicker, with a woven brand label sewn beneath.

Close-up of a custom-engraved TEMILY button, repeated lettering around the rim, on black.

Rotating views of TEMILY zipper pulls and strap links in gold and silver tone hardware.

Close-up of a loom weaving the TEMILY wordmark into ribbon during label manufacturing.

Debossed TEMILY monogram on the flap of a tan envelope.

Frayed swatch of woven TEMILY label ribbon, wordmark repeated across the material.

Grid of TEMILY lookbook imagery, models in gowns and tailoring, wordmark centered across the frame.

Black-and-white portrait of Victoria Beckham beside the VICTORIA BECKHAM BEAUTY wordmark.

Brand refresh for Victoria Beckham Beauty: Creative direction, retail design, and brand positioning.

Victoria Beckham Beauty

Black Victoria Beckham shopping bags and boxes with ribbon reading "36 Dover Street, London."

Close-up of Victoria Beckham ribbon detail and shopping bag corner, black and white foil text.

White ribbon tied in a bow, repeated "VICTORIA BECKHAM, 36 Dover Street, London" text.

Victoria Beckham Discovery Collection Volume I box set with black marble sleeve.

Victoria Beckham Posh Lipstick shade card showing eight shades: Girl, Spice, Pout, Twist, Sway, Jump, Play, Pop.

Victoria Beckham portrait beside a Creative Director card listing the New York and London addresses.

Victoria Beckham storefront windows: a beauty campaign display and "Introducing The Brush Collection."

Victoria Beckham Beauty brand identity applied across the e-commerce website, shown through Posh Balm product pages.

Victoria Beckham retail counter display with makeup products and framed campaign portraits.

Black-and-white portrait of GOODSTONE founder Blake Asaad, "The Unconventional Jeweler."

Rebrand for GOODSTONE: Strategy, branding, art direction, content creation, and e-commerce design.

GOODSTONE

GOODSTONE print collateral suite: appraisal card, posters, brand story booklet, and business cards.

GOODSTONE diamond eternity ring, floating above its mirrored reflection, "Handmade in Los Angeles."

Black-and-white brand imagery for GOODSTONE: a diamond ring in hair, and a necklace at the collar.

Four GOODSTONE rings on blue: diamond huggie hoops, two eternity bands, and a twisted rope band.

OODSTONE diamond drop earrings in a cascading spiral, on a warm beige background.

GOODSTONE diamond tennis bracelet coiled against a mint green backdrop.

Three GOODSTONE posters mounted street-level, showing rings, earrings, and a bracelet, "Handcrafted in Los Angeles."

ROSE SOCIETY wordmark debossed in black on a red background.

rand creation for Rose Society, a luxury silk robe label, spanning identity, packaging, and brand collateral.

Rose Society

Repeated ROSE SOCIETY wordmark and winged leopard motif on a red brand pattern.

Brand creation for Rose Society, a luxury silk robe label, spanning identity, packaging, and brand collateral.

Model in a green velvet Rose Society robe over denim, reclining on a red pool table with a rose.

Model in a floral silk Rose Society robe in a mirrored room, tagline "Robes to Leave Your Lover In."

Brand identity, art and design direction for IRÄYE

IRÄYE

Work by HOLIDAY

HOLIDAY is a brand consultancy and design practice.